Women like + low price + easy to develop

​Satisfying 3 requirement.

​

After I submitted a proposal for S/S 2020  Kids Footwear Design, Payless gave us a suggestion that we can try to make women’s footwear develop.

 

Clients include teenage girls to older women, it’s a big range. However, Payless wants to keep low prices on merchandise.

 

Evaluating the company’s ability is athletic shoes, it’s not have a big grasp and it's strange to make women’s shoes. If we design sandals or heels, maybe we will spend more time trying it and we still do not have long-term cooperation.

So I decided to propose a simple pump style to proposal, and keep young feel, footwear material I try to use that we can easy to buy.